Night At G-Dragon's Second Home

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About this Night At

K-pop artist G-Dragon is a global star with devoted fans around the world. His Night At event with Airbnb promised adoring fans a stay at his “second home”—a legendary K-pop studio in the heart of Seoul. The prize was so sought after that his official announcement became a live social media event in itself.

Millions of fans were engaged through earned social, thanks in part to the buzz that was built when fellow K-pop stars began retweeting Night At content. The international music press covered the event, giving G-Dragon the opportunity to burst into new markets while giving his fans something truly special.

Word on the street

"Charismatic Big Bang leader G-Dragon hosted and bonded with five very lucky fans for his partnership with Airbnb Korea!"
"Korean superstar G-Dragon of Big Bang fame recently teamed up with Airbnb to open up his former studio in Dukyang to a group of guests from around the world."
"G-Dragon welcomes 5 lucky fans into his home with Airbnb contest."

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