Night At G-Dragon's Second Home
About this Night At
K-pop artist G-Dragon is a global star with devoted fans around the world. His Night At event with Airbnb promised adoring fans a stay at his “second home”—a legendary K-pop studio in the heart of Seoul. The prize was so sought after that his official announcement became a live social media event in itself.
Millions of fans were engaged through earned social, thanks in part to the buzz that was built when fellow K-pop stars began retweeting Night At content. The international music press covered the event, giving G-Dragon the opportunity to burst into new markets while giving his fans something truly special.