Night At Van Gogh’s Bedroom
About this Night At
The Art Institute of Chicago partnered with Airbnb to meticulously recreate Van Gogh’s iconic bedroom series as a real-world, 3D space, where they welcomed guests to stay the night. Fans of Van Gogh experienced their favorite artist’s paintings in ways never before possible.
The excitement was contagious: the story of Van Gogh’s bedroom was featured in major publications in more than 100 countries. More than 30 million people saw the contest through earned social impressions and The Art Institute saw their ticket sales skyrocket. After the event, museum attendance reached its highest point in 15 years.