Night At Dracula's Castle in Transylvania

27M
Earned impressions1
2000
Press hits2
100K
FB Live viewers3

About this Night At

A mythic castle, a haunting legend, and a literary classic—the result? The chance to dazzle the world. Airbnb partnered with Bran Castle in Transylvania and Dacre Stoker (Bram Stoker’s great-grandnephew) for a brand opportunity that proves the tale of Dracula is most definitely immortal.

The strategically timed Halloween contest made the press thirsty for the details. More than 2,000 publications reported on it, generating huge buzz for the event, and giving the “bat-cam” a huge boost on social media as it broadcast live night-time flyovers. Thrill-seekers from around world signed up to spend the night in the centuries-old castle, and 100K curious vampire watchers tuned in to the bat-cam’s live broadcast.


Word on the street

"They’re the first overnight guests for some 70 years to stay at the medieval Bran fortress."
-Reuters
"The guests will be wined and dined, then left alone to lie down in red velvet-trimmed coffins just as Dracula did in the Bram Stoker horror novel that popularized the legend."
-Associated Press
"Leave the silver jewelry at home, and the garlic. Don't even think of bringing anything in the shape of a cross to Transylvania. Towels are included, though."
-The Washington Post

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