Night At Dracula's Castle in Transylvania
About this Night At
A mythic castle, a haunting legend, and a literary classic—the result? The chance to dazzle the world. Airbnb partnered with Bran Castle in Transylvania and Dacre Stoker (Bram Stoker’s great-grandnephew) for a brand opportunity that proves the tale of Dracula is most definitely immortal.
The strategically timed Halloween contest made the press thirsty for the details. More than 2,000 publications reported on it, generating huge buzz for the event, and giving the “bat-cam” a huge boost on social media as it broadcast live night-time flyovers. Thrill-seekers from around world signed up to spend the night in the centuries-old castle, and 100K curious vampire watchers tuned in to the bat-cam’s live broadcast.