Night At the Home of the Audi R8
About this Night At
Audi partnered with Airbnb to generate buzz for the new R8, spark their fans' imaginations, and take some lucky guests on the ride of a lifetime.
Guests stayed in style and seclusion in Death Valley—and tested the limits of speed on the ultimate proving ground. The TV spot premiered during the Emmys® and gave the campaign an immediate boost: social media was set ablaze and the video spot was viewed by over 4 million people on YouTube. It’s no surprise that with this fast crowd, the rental was booked within 5 seconds each time it became available.