Night At the Shark Aquarium
About this Night At
The Paris Aquarium invites their guests to see the majesty of the undersea world every day. With Airbnb, they let them truly live it. A 360-degree submarine research room was donated by Airbnb, where adventurous fans spent a night sleeping (or not) with the sharks.
When the contest was announced, the world held their breath. As the press went into a frenzy covering the contest, site visits and sign ups from around the globe swelled. Visitors from 165 countries entered the contest while social shares reached nearly 30 million earned impressions. The Aquarium gained huge exposure to an international audience, and a chance to show the world that these fascinating creatures are not so scary after all.